We bring branding, copywriting and strategic content solutions to corporates, brands, businesses, and entrepreneurs.
We’re writers, learners, foodies, nature-lovers, music-crazies, comedians, sport-buffs, parents and hard workers. And we’ve got one love – creative communication that actually works. That’s what keeps us close-knit, lean and hands-on as we work from Mumbai, Pune, Bengaluru and Goa in India, and most importantly, from the heart. So what our clients get is high-quality, persuasive and memorable copy that creates the right impact.
When Gunjan Pai started an exclusive copy-led studio years before it was in vogue, it took guts. Envisioning and building a WFH agency, much before the pandemic broke out and forced the world indoors, was a risk. Letting only our work speak for us was a leap of faith. Let’s just say, we learnt one thing through the years of work we've put in. If you've got to be just one thing, you better be a fool. Question the answers. Break the rules. Defy the norms. It's the only way to cross boundaries, build new stuff and surprise ourselves. Turns out, it's also what the wise men say.
If our business doesn’t make the world a better place, then it’s not worth it.
That’s why we’ve built some simple, super-effective ways to work:
We work from homes, co-works, in pjs-tees, with our dogs and kids. They keep us cushy, so that in our minds we break out of our comfort zones.
Working from home doubles our discipline, not because we need to swipe ID cards by 9.35 a.m. but because we're committed from within.
By not travelling to a physical office, we save precious time and fuel. The Cloud takes care of our needs, while the ideas rain.
Making time for life does not mean we compromise on our client’s time. We are stringent about adhering to quality and timelines on all accounts.
For all the tech we use every day, we never forget who we are at heart. We meet up, hang out, and enjoy each other’s company whenever we can.
We’re collaborative, not competitive. It’s because we believe there’s enough work going around the world, and we’ll all have enough to do, always.
While we live in fast-paced times, there is something old-world about us that keeps us rooted, humble, simple. We love to keep it that way.
When it comes to work, we’re always learning. That's why we're loved as much for our awesome attitude as our good work.
We believe that love is the most potent force in the world, and if we pour lots of love into whatever we do, it will always work out.
Every time our clients do business with us, we contribute 1% of our revenue earned for the good of street animals. Through our Fools for Wags initiative, we contribute to animal welfare organisations and activists who need monetary support. Contribute to our mission here.
We work on a complete suite of copywriting services for our clients across a vast range of industries. We even love to dabble in pro-bono work where we can make a difference with what we do.
We’re buddies with Angel Xpress Foundation, an NGO that tutors lesser-privileged children in Mumbai. Ever since their inception, we’ve had the honour to work with them as their Communications Consultant.
Check our work here.